Emma McCarthy Illustrator
Illustration and Design for myMentalPal
myMentalPal is a mediation app with a focus on book-based meditation. I have worked for myMentalPal since March 2025. Starting as an illustration intern to help develop the brand by implementing mascots, color guides, personalized thumbnails and more! Now I am a part time illustrator and designer creating more than ever before.
These three sections of work for myMentalPal showcase the variety of illustrative design work I have done. This includes thumbnail designs, which illustrate the content of the meditation class. Illustrative assets, which were created for social media, animation, UX in app. As well as Book covers, this shows the variety of book based meditation options myMentalPal has to offer. Finally, social media illustrations. Mainly created for instagram and used to build our brand, audience and character personalities!
Not pictured are the brand guides I have created for the illustrative style, use of color, composition style and development of characters and visuals.
Thumbnails
Thumbnails are used to be a visual representative of meditation classes. Each class follows a mascot or a feeling that falls into a category of sleep, productivity, relationships, mental health, mindfulness and women's health.
Book Covers
What makes myMentalPal stand out is our book based meditation feature. Below are a variety of designs I have made for the books we have in this feature.
Social Media
For our instagram page I have created a variety of post which can be highly illustrative, or mainly text, or an even mix of both. Follow @myMentalPal on instagram to stay up to date with new illustrations and new app features!
Illustrative Assets
These variety of illustrative assets were created for function, in-app needs, social media, were a product of a full illustration for class thumbnails or were designed for myMentalPal blogs.
